appbackr and Orange Silicon Valley to Help Developers Improve Discoverability of their Applications

Company: appbackr
Published: 15 March, 2012
PALO ALTO, Calif.-- appbackr, the first app exchange to drive the development, funding and distribution of the best new mobile apps on the market, today announced it is expanding its relationship with Orange Silicon Valley and PeekApp, its app discovery solution. Through this relationship, appbackr will use its proprietary Xchange algorithm to leverage PeekApp’s Open Mobile Application Directory (OMAD) to provide distribution for apps across carriers, OEMs and independent stores.

Orange Silicon Valley’s PeekApp has recently launched its Open Mobile App Directory to enhance the ecosystem for developers by providing them access to a variety of benefits including discoverability, distribution and analytics.

"Orange Silicon Valley launched Open Mobile Application directory to enable developers to make their applications more discoverable. With this agreement, appbackr and Orange Silicon Valley are taking a big step toward making apps more discoverable," said Srinivas Chervirala of Orange Silicon Valley. "We are delighted to be working with a company of global mobile leaders in their efforts to help developers, and to accelerate their global distribution," said Trevor Cornwell, Founder & CEO, appbackr inc.

About appbackr:

appbackr inc. ( is the first and only digital market exchange for mobile applications. By connecting mobile developers with financial backers who promote apps through social networks, appbackr solves common funding and distribution problems to drive innovation in the growing app market. With its predictive analytics algorithm, appbackr is able to identify the most promising new apps on the market, and provides additional distribution through the Android bookshelf and other retail channels at Winner of the PayPal X Developer Challenge and SVASE/Cambridge West Ventures Seed Fund Award, the company was also selected as an OnMobile 2011 Top 100 Company and an AlwaysOn 2011 Global 250 Company. appbackr was founded in 2010 and is based in Palo Alto, CA.