BEIJING -- The annual ChinaJoy is a reflection of the current situations and the trends of China’s online game industry.


ChinaJoy focuses on international copyright transfer, copyright cooperation, new product promotion, joint development, joint operation, financing and investment, business expansion and business cooperation of domestic and international game companies. It not only helps domestic companies go overseas, but also helps international companies enter the Chinese market.


After a decade of development, ChinaJoy has been widely regarded by global game companies and institutions as an important access to the Chinese game industry. During ChinaJoy 2012, the Korean Pavilion conducted 386 onsite business meetings and reached export deals worth a total of over $99.4 million.


With the improvement of the overall capability of China’s game industry, the Chinese market has been experiencing huge changes, with new products emerging each day, and has built a highly solid foundation formed by China’s 300 million Internet users. A total of 449 creative exhibitors from over 30 countries and regions joined ChinaJoy 2012, compared with only 129 exhibitors in 2003. Moreover, the four-day ChinaJoy 2012 attracted 198,000 person-times of public and professional visitors and enabled overall communication between the exhibitors and visitors. During ChinaJoy B TO B 2012, over 60 agreements were signed on site, with a total value of $214 million and the largest one worth $99.4 million.


ChinaJoy also presents China Game Business Conference (CGBC), China Game Developers Conference (CGDC) and China Game Outsourcing Conference (CGOC) that represent the industry trends, WWECON (World Wireless Entertainment Conference) that represents the rising forces in mobile Internet and has exerted significant influences on mobile Internet entertainment, as well as the ChinaJoy B To B and B To C areas. ChinaJoy B To B Area offers the Online Business Matching System that aims to enhance business exchanges between game companies and has gathered the major game developers, game operators, investors and related industry people in China and even in the whole world, as well as thousands of small and medium-sized game companies and business representatives from all over the world.


Built up on its achievements, ChinaJoy2013 will further enhance its globalization and help more international companies find easy access to the intriguing market of China.