EB Unveils Its Latest Next-Generation Mobile Internet Device (MID) Reference Design

Company: Elektrobit Corporation
Published: 04 June, 2009
Having designed the world's first MID (Mobile Internet Device) reference device in 2007, EB, Elektrobit Corporation (OMX: EBC1V), a leading developer of cutting-edge embedded technology solutions for automotive and wireless industries, is leveraging its MID design and development expertise to unveil today, at COMPUTEX TAIPEI 2009, a next-generation MID reference device, based on Intel's second generation MID platform, codenamed "Moorestown." The reference device will offer EB's customers, including wireless and PC original device and equipment manufacturers, wireless operators, among others, the ability to introduce a customized MID product to market faster and with lower development costs.

With core competencies in hardware and software design, EB has created a complete MID reference device that can be tailored to a customers' brand and target market requirements. By licensing EB's sophisticated MID reference device technology coupled with device customization services, customers gain the framework to quickly and cost-effectively bring to market innovative MID solutions that aim to increase market competitiveness and revenue-potential.

"Our approach to MID reference device development was to show our customers that we truly understood their business objectives - and - understand their end-customers' needs - which include staying connected with friends, family and work via social networks, and having always-available and portable digital content," said Vesa Kiviranta, vice president, EB Wireless Solutions. "We focused on delivering an Internet-centric, trendsetting device with wireless broadband connectivity that offered a powerful PC-like experience, yet was completely pocket-able."

With a strong ecosystem-in-place, which includes collaborators Intel and Ericsson, EB has developed a flexible MID reference device which allows various form factor and feature combination possibilities.

"The Intel Atom processor has enjoyed outstanding success in the marketplace over the last year. The technology is helping to make it possible for customers to deliver rich, interactive PC-like Internet experiences in pocketable devices," said Pankaj Kedia, director of global ecosystem programs in Intel's Ultra Mobility Group. "Our long-standing collaboration with EB began with the first generation Atom processor-based MIDs and is now moving to the next generation platform codenamed Moorestown. Intel's ability to deliver high performance in dramatically low power envelopes, combined with EB's system-level expertise, will make it easy for our customers to bring innovative products to market in a timely fashion."

Mats Norin, vice president and head of Ericsson Mobile Broadband Modules, continued, "Having a powerful MID that operates at HSPA speeds will enable end-users to communicate and leverage Internet services in new ways. Our built-in mobile broadband technology enables consumers to take the computing power of the Internet and familiar PC applications with them anywhere, anytime."