Empowering Website Uses Animations to Reinforce Inflammatory Bowel Disease Patient Education

Company: Cornerstones Health Inc.
Published: 08 July, 2012
LOS ANGELES --- Cornerstones Health Inc., a nonprofit organization working to improve communication between patients with inflammatory bowel diseases (IBD) and physicians who treat IBD, in collaboration with Imedex, LLC and Mechanisms in Medicine Inc., announces the You and IBD website to help IBD patients become active participants in understanding their disease and treatment options. The website functions as an animated patient guide for Crohn’s disease and ulcerative colitis patients, and allows them to choose topics of interest from a series of animations and videos designed to bring to life the latest IBD information, expert advice and patient stories.

“Recognizing some of the limitations to other IBD Web resources that treat patients as 'one size fits all,’ the type of unique education we’re offering empowers patients with the knowledge needed to take charge of their disease and to have important and individualized discussions with their health care team about what is the right course of action for them,” said Dr. David Rubin, co-founder of Cornerstones Health Inc.

The You and IBD website is a companion to the You and IBD (Animated IBD Patient) YouTube Channel, both part of an overall initiative designed to provide patients with education and tools to help them manage their IBD.

“IBD patients who visit our website will walk away with a greater understanding of topics that range from how IBD medications work to alternative medicines because of the visual impact it has on their existing knowledge,” said Dr. Marla Dubinsky, co-founder of Cornerstones Health Inc.

About Cornerstones

Cornerstones Health Inc. is a nonprofit organization founded by physicians Marla Dubinsky and David Rubin in 2008. It was established to provide a new paradigm in patient care by utilizing novel approaches to improve the communication between physicians and patients. Offering state-of-the-art educational content, expert-based instruction, and creative communication techniques, Cornerstones enhances and transforms the relationships among health care providers, industry partners and patients. For more, Please visit on the Web at www.cornerstoneshealth.org