Qforma, an advanced analytics company, today announced the introduction of iQMCO(TM), the Managed Care Optimization model. This innovative new tool was developed to help pharmaceutical managed market executives create informed contracting and pull-through strategies. iQMCO(TM) utilizes advanced modeling techniques to pinpoint the payors who are most effective at implementing formulary decisions.

The iQMCO(TM) is an easy-to-use, real-time tool that integrates the product knowledge and strategic insights of a managed market team with robust methodologies. iQMCO(TM) quantitatively scores and ranks more than 2,100 payors based on modeling outcomes of both qualitative and quantitative data. This is accomplished by adjusting model attributes that are most important to the customer, revealing immediate rankings in just the click of a mouse.

"Managed market professionals expressed a need to make objective contracting decisions for their product portfolios," said Kelly D. Myers, CEO of Qforma. "We created iQMCO(TM) to provide quantitative insights which effectively prioritize the payors best positioned to deliver on specific goals. The results help them optimize rebate strategies."

Using iQMCO(TM), managed market teams run scenarios by adjusting model attributes based on a number of different qualitative and quantitative data categories of their choice. The model then quantifies a "score" for each payor and ranks its importance to a company's brand goals regionally or nationally.