Siperian Launches New Solution to Help Financial Services Companies 'Operationalize' Customer Centricity

Company: Siperian, Inc.
Published: 20 December, 2009
Siperian, Inc., a leading provider of a flexible and proven multidomain master data management (MDM) platform, today announced the availability of its Extended Customer View Solution for financial services companies. The Company's latest solution offers a flexible and scalable approach that enables financial services companies to operationalize customer centricity while increasing business agility and speed. Siperian's Extended Customer View presents financial advisors and service delivery personnel with previously unavailable views of family, business and employee relationships. By allowing easy access to these information assets, financial service firms can deliver relevant cross-sell and up-sell offers and provide more tailored loyalty-building service. Financial services executives have always recognized the benefits of adopting a customer-centric approach. Yet, existing account-centric systems and disparate data silos prevent them from "operationalizing" customer centricity to drive customer loyalty, revenue, profit and competitive differentiation. The root cause of this issue is the data - in particular - the lack of visibility and access to consolidated and connected customer data across the institution. As a result, financial advisors and service delivery personnel spend the majority of their time searching for and manually reconciling data from multiple systems and disparate data silos across the enterprise.

"Most approaches to operationalizing customer centricity in point-to-point integration environments fail to meet expectations. Costs increase exponentially when IT needs to create customized retrieval of customer and product data from each data source," commented Bill Bradway, Managing Director, Bradway Research LLC. "This problem is magnified when data is duplicated among numerous disparate applications, systems and data sources. As a result of the associated cost and complexity, many financial institutions are prevented from pursuing and capitalizing on the growth opportunities of successfully operationalizing customer centricity."

Siperian also announced the availability of a recorded Bank Systems & Technology webinar, titled "Solving the Complete 360 Customer View Problem." Through this event, participants learn how to overcome the challenges of account-centric systems and disparate data silos, while enabling desktop access to Siperian's Extended Customer View. Moderated by Maria Britz, editor of Bank Systems and Technology Magazine, the 45-minute webinar includes a panel of experts from Bradway Research and Siperian who discuss the value of operationalizing customer centricity. Key issues they address include:

* Overcoming the barriers of account-centric systems and disparate data silos in order to align service levels with an accurate measure of customer value and make relevant cross-sell and up-sell offers;

* Flexibly scaling and adapting to the changing needs of the business and its customers while maximizing investments in existing applications using Siperian's Extended Customer View solution;

* Uncovering new opportunities and insights through valuable, but previously untapped family, business and employee relationships.