Toshiba Corp. (Toshiba), a leading innovator in memory card technologies and solutions, and Toshiba America Electronic Components, Inc. (TAEC)*, its subsidiary in the Americas, today reinforced their memory card line-up with the launch of a 16GB[1] microSDHC[2] card offering the largest capacity available in the market[3]. At the same time, the company extended its range of industry-leading memory card solutions by adding ultra fast read/write 8GB and 16GB SDHC[2] cards to its line-up. Mass production of the new SDHC cards will start in December, with production of the new microSDHC slated to start in January 2009.

All of the new SDHC memory cards comply with the SD memory standard Ver. 2.00, and the two new SDHC cards announced today support class 6 ultra fast read/write speed -- a maximum write speed of 20MB per second[4], delivering high performance for continuous shooting of still images and recording video images. The new cards meet strong market demands for cards combining high capacities with high speed data read and write. The new microSDHC can be used with an adapter that allows it to be used in SDHC slots.

Demand is growing fast for larger data storage in portable digital consumer products. Micro SDHC cards provide a solution for mobile phones, while SDHC memory cards support other digital consumer products.

The high-level specifications and wide range of memory cards announced by Toshiba will allow third-party developers to bring exciting applications to future generations of consumer products. Toshiba will continue to meet market demand by further expanding its SD memory card series.