USA Technologies Demonstrates New Consumer Engagement Services

Company: USA Technologies
Published: 27 April, 2012
LAS VEGAS--USA Technologies, Inc. (“USAT”), is demonstrating an expanded ePort Connect® suite of services that would build on its market-leading cashless solutions and the latest trends in mobile, digital media and prepaid and loyalty programs at the 2012 NAMA OneShow in Las Vegas on April 25-27, 2012.

USA Technologies, known for providing turn-key cashless and contactless payment and telemetry services to the small-ticket, self service retail industries through its ePort Connect service, will be demonstrating to customers the ability to offer and manage a Prepaid and Loyalty Program and add Interactive Media Services to their vending machines, kiosks and other unattended terminals.

The Prepaid and Loyalty program from USA Technologies is designed to encourage return consumers and increased participation at the associated locations. Under the Prepaid and Loyalty program, USA Technologies’ customers would be able to offer consumers a reloadable prepaid card and loyalty account that could be used to offer incentives for additional purchases and cash-back bonuses for loyal patrons. Consumers could manage their rewards and add funds to their account online or via a mobile application, as well as receive alerts about special promotions via email or their Facebook account.

USA Technologies new Interactive Media Service would enable customers to equip their self-service terminals with wireless, networked digital signage that would provide streaming dynamic content that could include nutritional information, advertisements, videos and more out to consumers at the point of sale. USAT believes that the Interactive Media Service would enable operators to offer the same consumer engagement experience seen on many of the more expensive, interactive vending machines, but as a retrofit that could easily be mounted onto the machine, or near the machine and managed and updated remotely.

“USA Technologies ePort Connect solution was built on the premise of a flexible, one-stop shop,” said Maeve Duska, Vice President of Marketing for USA Technologies. “We want customers to be able to select the hardware and services that best suit their business needs, and to offer and support those services. Whether they require cashless payments, telemetry, or prepaid and loyalty and interactive media, our customers could add on to their existing service plan as their business objectives change and not be concerned with managing several different service providers. It’s central to our one-stop philosophy that we continue to enhance the value of a USA Technologies connection and keep customers on the leading edge of new technology opportunities.”

USA Technologies recently announced an upgrade of its ePort Connect service technology platform designed, in part, to make it possible to handle the increased data flow and scalability required to support a prepaid and loyalty program and interactive media. The upgrade also improved the system’s interoperability with third-party devices, improved the consumer experience through faster authentication times, and enhanced USA Technologies’ customer reporting system, USALive®.

Over the coming weeks USA Technologies will solicit feedback from customer test groups regarding the prepaid and loyalty program and interactive media services in order to finalize features, pricing and availability. These new services would be separately priced, add-on modules to USAT’s core ePort Connect cashless and contactless payments and telemetry service modules that currently includes cashless and contactless payment processing services (including wireless connectivity, online sales reporting through USALive, settlement, over-the-air updates), remote DEX data management, machine health alerts and two-tier pricing.

NAMA OneShow attendees will be able to see demonstrations of USAT’s new service offerings by visiting Booth #1229. USAT will also have its core cashless and telemetry services on display in the booth.

USA Technologies is a leading provider of cashless and contactless payment solutions and M2M telemetry services for the unattended, small-ticket market with more than 148,000 connections to its ePort Connect® service as of March 31, 2012.

About USA Technologies:

USA Technologies is a leader in the networking of wireless non-cash transactions, associated financial/network services and energy management. USA Technologies provides networked credit card and other non-cash systems and services in the vending, commercial laundry, hospitality and digital imaging industries. ePort Connect®, with approximately 148,000 connections, is USA Technologies’ PCI-compliant, end-to-end suite of cashless payment and telemetry services specially tailored to fit the needs of the small ticket, self-service retail industries. The Company has been granted 79 patents and has agreements with Verizon, Visa, Compass, Crane and others. Visit our website at www.usatech.com.