XMPie(R), Inc., the leading provider of software for dynamic publishing, and NowDocs announce a partnership that enables NowDocs to leverage entry-level XMPie variable data capabilities as part of NowDocs NowPrint 7.0. Through this partnership, NowDocs customers can add a NowPrint VIX module that provides access to a portion of XMPie's variable data functionality suitable for a self-service eCommerce transaction.

The partnership also allows NowDocs to resell and provide services for the full-range of XMPie's variable data, cross-media communication solutions. NowDocs will resell XMPie's uDirect(R) desktop solutions, as well as PersonalEffect(R) server solutions when customers' needs require the full-set of XMPie cross-media capabilities.

"Our customers wanted to extend their product offering, but leverage their existing deployment of the NowPrint platform and the integration we have completed together," said Jennifer Matt, president, NowDocs. "XMPie was a natural partner choice because we're both pure .NET technologies, utilize Web services extensively and have well documented APIs."

Every NowPrint customer receives a simple variable data solution, which provides mail merge-like functionality using Adobe InDesign, Microsoft Word and Microsoft Publisher. Now, with XMPie enablement, NowPrint users can also take advantage of XMPie's easy-to-use, yet powerful desktop tools for template creation and XMPie's robust server tools for preview and composition, all directed from within the NowPrint user interface.

Campaigns deployed through the NowPrint self service Web-to-print solution represent just a portion of the overall functionality of XMPie's total offering. As NowDocs customers grow in both order volume and knowledge of the variable data space, they can move up to a full XMPie server solution offering.

"Our relationship with NowDocs further solidifies XMPie's reputation as the provider of gold standard solutions for producing highly-creative variable data documents," said Jacob Aizikowitz, president, XMPie, Inc. "This seamless collaboration is certain to open new, revenue-generating opportunities in one-to-one communications for NowPrint users."