Develop your own personalized broadcast channels. BackWeb's mission is to enable companies to develop their own \\personalized broadcast\\ channels, so that their customers effortlessly stay updated on their special interests. The Vision We believe we're going to change the way people interact with their computers and the Internet - by connecting people with their interests. You'll no longer have to face the arduous process of tracking down the information you want on the net. It will come to you instead. And it won't just come in as text, but in the form of multimedia presentations, fun animations/cartoons, and/or audio announcements. You get the information you want for free, without the trouble and work of looking for it or downloading it.