According to the web log, ConversionTrack can analyze every user's access path, and give out an overall statistic result of visitor's conversion rates including the referer, time, region, and information of user's software environment. It can help you better understand the behavior of web visitors, be more accurate to evaluate all kind of online advertising ROI including PPC keyword, banner and email, which finally achieve the goal of improving website conversion rates and return on investment of your online business.

ConversionTrack is able to automatically recognize all kinds of log file created by popular web server software based on Windows or UNIX operation system. Also, it can read log files compressed with ZIP or GZ format without necessary to extract the log to your local hard disk in advance.

ConversionTrack differs itself from other log analyzer, which using "Reserve DNS", by using integrated IP address database to analyze visitors' regional difference. Therefore, ConversionTrack is able to provide more accurate demographic information at a very fast speed.