MM4XL - Marketing Manager for Excel - MM4XL - Marketing Manager for Excel v2.1 Download

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MM4XL - Marketing Manager for Excel v2.1

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MM4XL - Marketing Manager for Excel is a Microsoft Excel add-in which allows you to perform product portfolio analyses. You can use both the BCG Share Growth Matrix and the GE McKinsey Business Assessment Array to help you perform your product portfolio analyses. It features two types of quadrant analysis, which can be extremely helpful in marketing, as well as smart mapping and comparative mapping functions for drawing effective bubble charts (scatter plots). Please note that the program can run in Windows 3.1.

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