Find out to which pages your visitors are going and optimise your site design and layout to attract your target market. Market and manage your website more efficiently and effectively. With all of this information at your fingertips here are just a few examples of what you can do: find out to which pages your visitors are going and optimize your site design and layout to attract your target market (and more of them!) set up appropriate meta tags based on customer key word searches so that search engines list your site correctly develop reciprocal links with your most popular referrers find out the geographical locations where mirror sites are most needed update outdated links, inappropriate links and broken graphics make sure all of your visitors are using browsers that can effectively view your pages discover errors visitors are having in accessing documents or sending form information