Brightcove Unveils Mobile Experience for Adobe Flash Player

Company: Brightcove Inc.
Published: 15 February, 2010
Brightcove Inc., the leading online video platform, unveiled the Brightcove Mobile Experience for Adobe Flash Player 10.1, enabling organizations to easily deliver an optimized video viewing experience across smartphone platforms running Flash Player 10.1 when it is available, including Google Android, Symbian S60, Palm webOS, Windows Mobile and Research in Motion BlackBerry. The solution makes it possible to deploy video that adapts on demand to the playback environment to deliver a superior experience across desktops and mobile devices.

Customers already taking advantage of the Brightcove Mobile Experience for Adobe Flash Player 10.1 include AOL, Atlantic Records, La Vanguardia, National Geographic, The New York Times, STV, Sun Media and The Weinstein Company.

"Flash Player 10.1 introduces a powerful suite of capabilities that improve the quality and consistency of video on mobile devices," said Jeff Whatcott, senior vice president of marketing at Brightcove. "We are excited to extend our online video platform with the Brightcove Mobile Experience, which makes it easy for our customers to publish high quality video across leading smartphones."

Adobe Flash Player 10.1 makes it possible for mobile platforms to run the standard Brightcove video player with the same fidelity and features as desktop platforms. For the first time, Brightcove customers will be able to bring their content to mobile audiences with full support for media player styling, secure multi-bitrate streaming, deep audience profiling and analytics, sophisticated advertising, and the full universe of more than 120 powerful media player plug-ins and extensions from Brightcove Alliance partners. The Brightcove Mobile Experience for Flash Player 10.1 includes new Brightcove player templates that offer user interface controls that are specifically designed for video viewing on compact screens found on leading smartphone platforms. The solution also includes device detection code and best practices for dynamically switching between desktop-optimized and mobile-optimized player templates.

Using hardware-based H.264 video decoding and CPU optimization, Flash Player 10.1 improves mobile video playback performance while reducing system resource utilization and preserving battery life. The Brightcove Mobile Experience solution leverages Brightcove's cloud transcoding capabilities to deliver mobile-ready H.264 encoded video from any standard format source file. These encoding capabilities, in conjunction with the standard secure multi-bitrate streaming and monetization capabilities of the Brightcove platform, open the door to high quality long-form content delivery to mobile devices for the first time.

"Flash Player 10.1 enables developers and content publishers to deliver rich Web content and applications to mobile users regardless of the device or platform they choose to use," said David Wadhwani, general manager and vice president, Platform Business at Adobe. "As one of the leading cloud-based online video platforms, Brightcove is perfectly set up to help content providers easily distribute their videos across Flash-enabled mobile devices worldwide."

The Brightcove Mobile Experience for Adobe Flash Player 10.1 solution is a seamless extension to the Brightcove online video platform and is available today in an invitation-only beta release. The solution will be generally available later this year and provided free of charge to Brightcove's global customer base of more than 1,000 media publishers and marketers.