Coincident Announces the Launch of Coincident Studio - Full Service Design-and-Development Division

Company: Coincident
Published: 10 November, 2011
SAN FRANCISCO -- Coincident, the San Francisco-based technology company that powers the video web, today announced the launch of Coincident Studio, a full service design-and-development services division focusing on digital video experiences. Coincident Studio will leverage Coincident’s award-winning technology - based on its video markup language, iTVML - which enables content creators and distributors to easily design, manage and measure interactive video experiences across all digital platforms. The addition of Coincident Studio, focusing exclusively on advanced video experiences across multiple platforms, positions Coincident as the turnkey solution for the industry for advanced video on the web.

“In the course of delivering the Coincident technology platform to our media and entertainment customers, we discovered that there was an enormous opportunity to provide design-and-development services,” said Coincident founder and CEO, David Kaiser. “Over the past two years, we have developed a best-of-breed team that will create a wide variety of interactive, advanced video products.”

Best known for its Emmy-nominated Glee Superfan experience, Coincident has designed and built interactive experiences for media companies such as FOX Broadcasting Company, MTV, CBS and USA Networks, among others. Most recently, Coincident designed and built a social toolkit for FOX that has been used to launch interactive video applications on Facebook for shows such as Glee and MasterChef. Increasingly, Coincident’s technology is being used outside of the television industry for companies in categories including enterprise, education and advertising, such as its IAB-nominated Audi R8 Experience interactive ad campaign.

Coincident Studio will be comprised of designers, developers, videographers and project managers, all of whom have come together over the past two years at Coincident. The team will be led by John Gilles, a digital agency veteran who previously was the Global Practice Lead for Media and Entertainment at award-winning agency Method and General Manager of Code and Theory, both in San Francisco. Gilles’ previous clients for advanced video design projects include Samsung, PBS, BBC, Real Networks, Divx, Warner Brothers Television and many others. The studio’s creative director post will be held by Stuart Sharpe, formerly of Macromedia, and Alex Beckman will serve as Vice President of Production.

“Video will soon become the dominant media format on the web, so it only makes sense that a design agency would focus exclusively on advanced video experiences across multiple devices: TV’s, tablets, phones, consoles and set-top boxes,” Gilles said. “As video becomes the main focus on the web, we are positioned to become the design leader that will create the new consumer experiences across this new video landscape.”

About Coincident

Coincident powers the video web with technology that enables content creators and distributors to easily design, manage and measure interactive video experiences across all digital platforms. Nominated for an Emmy in 2010 for the Glee Superfan Experience, the company was founded by an accomplished team of software executives, engineers and content producers. Coincident is based in San Francisco with regional offices in Los Angeles and New York.