Digital River Launches High-Capacity E-Commerce Solution that Captures over 6,000 Online Orders per Second

Company: Digital River, Inc.
Published: 03 December, 2011
MINNEAPOLIS -- Digital River, Inc. a leading provider of global e-commerce solutions, announced that it engineered and launched a new, high-capacity e-commerce solution that can capture in excess of 6,000 online orders per second on a global basis. Built to handle sudden spikes in traffic and large-volume orders, the high-performance solution is ideal for managing the increased order demands associated with hotly anticipated merchandising events, door buster discounts, and preorder sales or releases of digital titles and physical products, including massively multiplayer online games (MMO) and collectible items.

Digital River’s High-Capacity Order Solution is built on the backbone of the company’s Global Commerce™ enterprise system, which supports tens of thousands of online businesses around the world. To streamline and regulate the online order process for on-demand software and game titles as well as consumer electronics products, the Digital River solution places online shoppers in a virtual checkout line to capture their orders. After receiving the orders, the system then processes the purchase and payment on a first-come, first-served basis. Once a successful purchase has been completed, a notification, and if required a digital license key, is sent to the consumer.

“For many consumers, the online order experience for high-demand items historically has been fraught with system unavailability, frustration and an inability to place orders. Those days are over,” said Joel Ronning, Digital River’s CEO. “We’ve worked closely with our clients to deliver a solution that significantly upgrades the online order process and end-user experience. In the meantime, we have managed record-setting product launches for our clients – while our technology has worked behind the scenes capturing not only product orders and sales but also the excitement of many brand enthusiasts.”

About Digital River, Inc.

Digital River, Inc., a leading provider of global e-commerce solutions, builds and manages online businesses for software and game publishers, consumer electronics manufacturers, distributors, online retailers and affiliates. Its multi-channel e-commerce solution, which supports both direct and indirect sales, is designed to help companies of all sizes maximize online revenues as well as reduce the costs and risks of running an e-commerce operation. The company’s comprehensive platform offers site development and hosting, order management, fraud management, export controls, tax management, physical and digital product fulfillment, multi-lingual customer service, advanced reporting and strategic marketing services.