Spreadtrum and Hisense Jointly Launched the World's First Affordable TD-SCDMA Phone Supporting CMMB Digital TV

Company: Spreadtrum Communications, Inc.
Published: 11 January, 2010
Spreadtrum Communications, Inc., a leading fabless semiconductor company that develops baseband and RF processor solutions for the wireless communications market (hereinafter referred to as "Spreadtrum", Nasdaq Stock code: SPRD), and Qingdao Hisense Communication Co., Ltd., a subsidiary of a world leading provider of flat panel TVs, household appliances and mobile communications (hereinafter referred to as "Hisense Communication"), jointly launched the world's first TD-SCDMA feature phone -- Hisense N51 -- with retail price below 1000 RMB. Hisense N51 is the only affordable TD-SCDMA mobile phone that supports CMMB digital TV among all existing 3G phones that are available through China Mobile's "TD-SCDMA Terminal Special Incentive Fund Project" program. With the increasing demand for affordable 3G phones in the Chinese market, the launch of Hisense N51 will greatly accelerate the adoption of the TD-SCDMA platform and further enrich TD-SCDMA terminal products and services.

Hisense N51 was jointly developed by Spreadtrum and Hisense in a highly collaborative technical partnership. Executive Vice President of Hisense Communication, Ms. Wenlin Yang, said: "Hisense and Spreadtrum share a long history of co-operation. Partnering with Spreadtrum, we successfully won the bid of 'thousand-yuan 3G mobile phones' project of China Mobile's 'TD-SCDMA Terminal Special Incentive Fund Project.' Through our six-month joint efforts and Spreadtrum's very competitive TD-SCDMA and CMMB solutions, the Hisense N51 was introduced. The excellent localized technical support and quick customer service response from Spreadtrum's team have not only greatly shortened the time to launch Hisense N51, but also ensured that Hisense TD-SCDMA products will be competitive in the 3G phone market. Hisense has always been at the forefront of the TD-SCDMA industry. At present, China Mobile has completed the construction of a national network, by investing huge resources to support the end-products, especially affordable G3 handsets. Compounded with its huge customer base and mature terminal operating experience, I believe, in 2010, China's TD users will show explosive growth and our partnership with Spreadtrum will move further in the next level."

President and CEO of Spreadtrum Communications, Inc., Dr. Leo Li, said: "We are very pleased to be working with Hisense to develop affordable TD-SCDMA products targeting China's 3G market. Hisense has an extensive research and development experience and leading technology, as well as a close partnership with Spreadtrum. Spreadtrum provides highly integrated TD-SCDMA/HSDPA/GSM/GPRS/EDGE baseband chip SC8800H and RF chip QS3200, which effectively reduce the cost of development and manufacturing of Hisense Communication products. Therefore, Hisense Communication is able to introduce cost-effective handsets such as N51 by targeting the Chinese 3G market quickly to meet the needs of consumers. Spreadtrum CMMB mobile TV chip SC6600V provides Hisense N51 with vast application space. Particularly, Hisense N51 is currently the world's only 1000 RMB level TD-SCDMA phone that supports CMMB."

Chief Scientist of Spreadtrum Communications, Inc., Dr. Xiaojian Dong, also remarked: "Spreadtrum has maintained a close cooperative partnership with mobile terminal manufacturers during the implementation process of China Mobile's 'TD-SCDMA Terminal Special Incentive Fund Project.' Under the guidance of China Mobile, we jointly overcame difficulties and achieved our goals. Hisense N51 has successfully passed China Mobile's testing, which marked Spreadtrum's great leap forward in phone platform, TD-SCDMA/GSM wireless performance and 2/3G mutual operation and stability. The outstanding results fully confirmed that the performance and maturity of Spreadtrum's TD-SCDMA solutions is at the forefront of its industry.